سئو و تکنولوژی

  • ۰
  • ۰

long tail

how to use long tail keywords for ur blog.

hello everyone.  I hope u enjoy this article about long tail keywords 

seo is very important for digital marketing. and we love it because that is challenging.
 
 
 
conten marketing may attract shoppers searching on long-tail keyword phrases, which could generate additional sales.

The term “long tail” describes statistical distributions where there are many points, if you will, far from the peak or central part of a curve.

Many more folks, for example, search for the phrase “Running Shoes” than for “Nike Running Shoes.” Similarly, more people search for “Nike Running Shoes” than for “Nike Free RN Running Shoes for Men.” The more specific a search, the further down the long tail it is.

The more specific a search term, the further down the tail it will be. In this example, "Running Shoe," a general phrase, produces more search results than "Nike Roshe Run FB Yeezy Running Shoes for Men Size 9," a long-tail phrase.

The more specific a search term, the further down the tail it will be. In this example, “Running Shoe,” a general phrase, produces more search results than “Nike Roshe Run FB Yeezy Running Shoes for Men Size 9,” a long-tail phrase.

Google's data confirms the long tail. A general term gets many more searches each year than does a very specific term. But the very specific term may be far more meaningful and may imply that the searcher is more likely to engage or convert.

Google’s data confirms the long tail. A general term gets many more searches each year than does a very specific term. But the very specific term may be far more meaningful and may imply that the searcher is more likely to engage or convert.

Chris Anderson, writing for Wired magazine in 2004, coined the term “long tail” for search engine optimizers, marketers, and ecommerce business owners. Anderson suggested that businesses, such as online retailers, could become very successful online by focusing on the long tail, or, put another way, by offering relatively hard-to-find products.

Since the release of his first long-tail article, there have been many studies and reports that supported Anderson’s supposition. One of the best ways to succeed in a very competitive online market is, in fact, to optimize for long-tail search.

Long-tail Conversions
As far back as 2010, as an example, most of Amazon’s book sales (approximately 57 percent) came from long-tail search queries.

By offering hard-to-find books, Amazon drove many sales in spite of the fact that relatively few people might look for a specific title. Individually, these books might not sell many copies, but collectively they amount to quite a lot of sales.

Similarly, Anderson pointed out that, at the time, Walmart would not stock a CD in its stores unless it was likely to sell at least 100,000 copies. That left a lot of room for other businesses to focus on CDs that might sell 80,000, 50,000, or just 1,000 copies.

This basic approach is also true for content marketing. A depth of specific, useful content will likely attract visitors who have very detailed interests and intent.

In turn, the more focused a site visitor is, the more likely that visitor will convert or engage. Thus, if a business can drive more long-tail site traffic, it may see an increase in sales.

Long-tail SEO
Rand Fishkin, co-founder of Moz and C.E.O. at influencer marketing company SparkToro, suggested that there are two approaches to long-tail search engine optimization.

The first method is to research and optimize for a small set of low-volume but high-converting long-tail keywords. The second is not to focus on traditional SEO for long-tail words, but rather focus on customer-centric content marketing.

The idea is simple. If a company’s marketing organization can generate a volume of unique, useful, informative, or entertaining content, that company will begin to attract a significant amount of long-tail search traffic.

  • ۹۸/۰۸/۱۹
  • تکنولوژی برتر

نظرات (۰)

هیچ نظری هنوز ثبت نشده است

ارسال نظر

ارسال نظر آزاد است، اما اگر قبلا در بیان ثبت نام کرده اید می توانید ابتدا وارد شوید.
شما میتوانید از این تگهای html استفاده کنید:
<b> یا <strong>، <em> یا <i>، <u>، <strike> یا <s>، <sup>، <sub>، <blockquote>، <code>، <pre>، <hr>، <br>، <p>، <a href="" title="">، <span style="">، <div align="">
تجدید کد امنیتی